Apollo Signs Golfer Patrick Cantlay in Bid to Expand Brand (1)

Alternative asset manager Apollo Global Management Inc. has signed a deal with PGA Tour golfer Patrick Cantlay to be the firm’s first brand partner.

Cantlay will also sport the Apollo logo on his hat during golf events beginning next week at the PGA American Express Open.

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Athletes and asset managers have always shared ties, from sponsorship to venture capital deals. Recently, private equity and hedge funds have been increasingly investing into sporting assets such as teams and media rights.

Patrick Cantlay

Source: Apollo

“This relationship with Apollo will enable me to learn much more about ...