Altria in Talks to Acquire Mudrick’s Njoy for $2.75 Billion (3)

Feb. 27, 2023, 10:32 PM UTC

Altria Group Inc. is in discussions to acquire vaping startup Njoy Holdings Inc. for at least $2.75 billion in cash, according to people with knowledge of the situation.

A deal could be announced as soon as this week, said the people, who asked not to be identified because the talks are private. There is also $500 million in follow-up payments if Njoy hits certain regulatory milestones, the people said.

Mudrick Capital Management which took a controlling stake in the vaping company as it emerged from bankruptcy in 2017, is expected to cash out on its investment when the deal closes, ...

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