Bloomberg Law
Mergers & Acquisitions
LinkedIn

AI Startup Upstage in Talks to Buy 10,000 AMD Chips in Korea

March 23, 2026, 3:46 AM UTC
Yoolim Lee
Yoolim Lee
Bloomberg News
Minmin Low
Minmin Low

Korean AI startup Upstage is in discussions with Advanced Micro Devices Inc. to buy 10,000 of its latest AI accelerators as part of an effort to bring large-scale compute into the country.

Upstage Chief Executive Officer Sung Kim said he discussed the procurement of AMD’s MI355 accelerators when he met with the US chipmaker’s CEO Lisa Su in Seoul last week. “We have a lot of Nvidia chips in Korea, but we want to diversify to other chips, including AMD’s,” Kim told Bloomberg Television on Monday.

South Korean AI startup Upstage says it’s in talks with its investor, AMD, for the potential purchase of 10,000 AI chips. Upstage CEO Sung Kim discusses his recent meeting with AMD chief Lisa Su in Seoul, as well as his company’s edge in competing in South Korea’s AI ‘squid game’. He speaks with Minmin Low at the Milken Institute’s “Global Investors’ Symposium” in Hong Kong. Source: Bloomberg

Upstage is one of four teams competing in a state-backed ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.