3G Founders Have $1 Billion Bet on Federer-Backed Shoemaker (1)

Two families behind 3G Capital are major shareholders in an $8.8 billion shoemaker backed by Roger Federer that sells a $200 pair of sneakers named for the tennis legend.

The “Roger Pro” sneaker, named after tennis champion Roger Federer.

Photographer: Nina Westervelt/Bloomberg

Marc Lemann, son of 3G Capital founder Jorge Paulo Lemann, and Carlos Alberto Sicupira, who co-created the private equity firm, now hold a $1 billion combined stake in Zurich-based On Holding AG, filings show. The shares were spun out in the past two months from a stake accumulated since 2016 by an investment firm run by former 3G partner Alex Perez and represent about 14% of On’s ...