Yeti Coolers Sued Over Sharing Customer Info to Third Parties

Yeti Coolers LLC shared the personal information of consumers with a third-party online-payment processor without their consent in violation of California privacy law, a proposed federal class action said.

Taylor Smith alleged that Yeti incorporated the payment-processing technology of Adyen into its website, allowing the payment company to intercept and store consumers’ personal and credit card information, track them across devices and networks, and share their information with its merchant partners.

Yeti didn’t put Ayden’s branding on payment screens to alert customers that a third party was involved in their transactions, and didn’t have a privacy policy informing customers that ...