Welch’s Lawsuit Alleges Artificial Flavor Hidden in Grape Juice

Welch Foods Inc. misleadingly portrays two grape juice beverages as made with “no artificial flavors” when the drinks contain a synthetic flavoring agent, a new proposed class suit in a California federal court says.

The suit challenges the marketing of Light Concord Grape Juice Beverage” and “Light White Grape Juice Beverage.” And it is the latest to allege a food or drink contains synthetic malic acid, an ingredient that imparts a tart flavor.

Both products’ labels show lifelike illustrations of fresh, ripe grapes and are advertised to consumers with the additional false assurances that they contain “nothing you don’t want,” ...