Walmart Faces Petroleum Jelly ‘Hypoallergenic’ False-Ad Suit (1)

Walmart Inc. falsely advertises its in-house label’s baby petroleum skin jelly as hypoallergenic even though the product contains fragrance, a common skin irritatant, a proposed consumer class action alleged.

“Because even a minute amount of chemical allergen such as fragrance is enough to cause a full-blown allergic response, consumers reasonably expect and believe that when a product is labeled ‘hypoallergenic’ this representation is true,” the complaint filed Monday in the US District Court for the Eastern District of California said.

The complaint noted that the label for the petroleum jelly doesn’t include any disclaimers or modifications to the word “hypoallergenic.” ...