Vape Company Seeks Trademark Non-Infringement Ruling for Crave+

Sam’s International Group LLC, a Massachusetts vape developer, is seeking a declaration that its CRAVE+ mark doesn’t infringe the trademark of a New York-based competitor.

Sam’s says that it has sold CRAVE+ products—electronic cigarettes, vape cartridges, liquid nicotine solutions, amongst others—since 2019, and owns a portfolio of trademarks associated with CRAVE. Sol NY Corporation has sent cease and desist letters to Sam’s and wholesellers saying that CRAVE+ infringes Sol’s trademark on KRAVE for tobacco water pipes, according to the complaint filed in the US District Court for the District of Massachusetts.

Sol asked the wholesellers to “cease and desist selling ...