Unilever Unit Faces Trimmed False-Ad Suit Over Eye Serum Labels

May 17, 2023, 5:16 PM UTC

Unilever PLC unit Murad LLC faces a narrowed proposed class suit alleging it deceptively marketed cosmetic eye serum products containing color additives that aren’t safe for use around the eye area.

New Yorker Jessica DeCoursey and Missouri resident Grace Sit alleged they overpaid for various products due to the allegedly deceptive marketing. They sought to represent a nationwide class and New York and Missouri subclasses.

Their allegations raise fact questions whether a reasonable consumer would be able to assess the safety of the color additives based on publicly available data, the US District Court for the Northern District of New ...

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