Unilever Faces Deception Claims Over Dove Bodywash Label

Unilever United States Inc. must face proposed class claims that it duped Dove Deep Moisture Bodywash consumers into thinking the product is gentle to the skin, a federal court in New York said.

Aliyah Anderson alleges that Unilever’s representations that the bodywash is gentle and healthy for the skin’s microbiome—a protective layer made up of microorganisms—are misleading because it contains ingredients that trigger skin reactions.

She also appears to allege that labeling statements like “microbiome gentle” lead consumers to believe that the Product contains 100% natural ingredients, when it contains synthetic ingredients that consumers believe are harmful to the skin’s ...