Under Armour Alleges UCLA Breached Sponsorship Agreement

The University of California Los Angeles breached a $280 million athletics sponsorship agreement by failing to provide the marketing benefits, Under Armour Inc. told a California trial court.

The “foundational expectations” for the agreement were that UCLA’s teams “would perform in athletic competitions that would provide prominent exposure for Under Armour’s support for the university and its student athletes, thereby providing marketing benefits for Under Armour’s brand and drive sales of Under Armour products,” the company told the court.

When games were canceled due to the pandemic, Under Armour no longer received the marketing benefits it bargained for, the company ...