The Downfall of Diddy Inc.: How Sean Combs’ Empire Unraveled

Jan. 18, 2024, 10:00 AM UTC

Even before four women accused him of sexual assault, Sean “Diddy” Combs was having a bad year. He’d been on the verge of hatching “the largest Black-owned cannabis company in the world,” promising he’d help Black people who’d been disproportionately criminalized by harsh drug laws. But by July the $185 million deal to acquire the operations of two large weed companies in several states had fallen through. Around the same time, he explored making an offer for Paramount Global’s BET, the first Black-owned cable network, as part of what a confidant told Variety was “his strategy to build ...

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