Tesla Misled Homeowners on Solar Roof Pricing, New Suit Alleges

A California resident alleged Tesla Inc.'s solar roof products employ a “bait and switch” technique to force homeowners to pay more than a previously agreed-upon price, according to a complaint in federal district court.

Matthew Amans, who sued on behalf of himself and a putative class, said the company advertises the solar product’s affordability as a key feature. But Tesla intentionally advertises a lower estimated price than the final cost, according to the complaint filed Wednesday in the U.S. District Court for the Northern District of California.

The company’s “Solar Roof” comprises individual roof tiles that each have solar cells ...