Temu Sued by Nebraska AG Over Its Data Collection Practices

Temu and its parent company are unlawfully collecting users’ sensitive information and deceptively misleading consumers, according to a new lawsuit Thursday from Nebraska’s Republican attorney general.

State AG Michael T. Hilgers says in a complaint that Temu and China-based PDD Holdings Inc. are violating the state’s Consumer Protection Act and Uniform Deceptive Trade Practices Act. Hilgers (R) is asking a Nebraska state court to declare the online marketplace and its e-commerce parent company’s practices illegal, enjoin them from further unlawful acts, and order them to pay restitution and civil penalties.

The defendants’ efforts to mask their behavior are done “in ...