Tarot Card Trademark Suit Dismissed For Not Describing Content

An advertising business failed to allege that a rival in the astrology and tarot card space infringed its intellectual property by reciting its scripts for online advertising “nearly verbatim.”

Conclusory assertions and speculation aren’t enough for Enlightened Today LLC’s complaint to survive a motion to dismiss on its copyright and trademark infringement claims, the US District Court for the Western District of Washington ruled Tuesday.

Enlightened advertises its Spiritual Society brand through videos where a spokesperson, identified as Mia, reads the company’s content from a script. Enlightened says Mia’s delivery and its content are inherently distinctive, and it has obtained ...