Rolex Sues Counterfeit Watch Website for Trademark Infringement

Rolex Watch USA Inc. sued Watchstyler Inc. for trademark infringement related to its sale of allegedly counterfeit watches.

In its complaint filed in the US District Court for the Eastern District of New York Thursday, Rolex says that on numerous occasions over the past few years, it bought watches that used its registered trademarks from a website operated by Watchstyler, which is not licensed to sell Rolex products.

The Rolex trademarks on the counterfeit watches and the materials used to manufacture them are inferior, Rolex says. It says that Watchstyler knowingly uses “these spurious designations” in connection with “the advertising, ...