When Joe Loney discovered Liver King, a shredded fitness influencer known for eating raw organs, he was hooked.
By working out and sticking to a primal diet, the 35-year old Briton believed, he could attain the same ripped physique as Brian Johnson, the influencer’s real name. Beginning in 2021, Loney ate a daily steak so rare it was almost raw, taking a break only every two to three months.
Then, in December, the king made a confession to his subjects. He admitted in a YouTube video, which now has almost 4 million views, that he was taking roughly $11,000 of ...
Learn more about Bloomberg Law or Log In to keep reading:
Learn About Bloomberg Law
AI-powered legal analytics, workflow tools and premium legal & business news.
Already a subscriber?
Log in to keep reading or access research tools.