Puritan’s Pride Defeats Buy-One-Get-One Sale Deception Claims

Puritan’s Pride Inc. defeated a proposed class action alleging its “Buy One Get One” sale was deceptive because the company’s prices stayed constant over time and consumers didn’t get any free products.

“This is not a case where the evidence established deceitful pricing practices,” Judge James Donato of the US District Court for the Northern District of California said Thursday. He noted that the judgment “should not be construed as a broad validation of Puritan’s Pride’s practices.”

The consumers alleged the promotion was misleading because the cost of the “free” products was built into the price of the products they ...