Procter & Gamble Website User Withdraws Ivory Hygiene Pixel Suit

Procter & Gamble Co. will no longer face individual privacy claims from a California resident who said that its use of online trackers on the Ivory brand personal hygiene website violated state privacy law.

Companies frequently see lawsuits like Monica Dawkins'—filed in the US District Court for the Eastern District of California—stemming from their use of online pixel trackers from Google, Meta Platforms, and other third parties. Plaintiffs typically allege that the tools violate their privacy in order to target advertising and monetize consumer data.

• Dawkins dismissed her California Invasion of Privacy Act suit in its entirety, with prejudice as ...