A lifeguard gear and clothing store alleges that a Hawaii-incorporated competitor is infringing its rights to the “Stay Salty” trademark it first used in 2013.
Maui Ripper Inc. has started selling products featuring the Stay Salty mark, despite allegedly knowing the phrase was trademarked, Original Watermen Inc. says in the complaint filed in the US District Court for the Southern District of California.
“As a direct competitor” selling to the same consumers, in overlapping trade channels like Amazon, Original Watermen says Maui Rippers’ allegedly infringing products are likely to cause confusion in the marketplace and cause irreparable harm to the ...
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