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New Millennium Deceptively Touts Berkey Water Filters, Suit Says

Jan. 15, 2021, 4:47 PM

New Millennium Concepts Ltd. falsely and deceptively markets Berkey water purification systems that can’t live up to their advertising promises, according to a proposed class suit in a California federal court.

The company says its systems, which use activated carbon filters called “Berkey Black Purification Elements,” are water “purifiers” that last for 3,000 gallons of water per filter, the suit in the U.S. District Court for the Eastern District of California says.

Marketing statements say the products will remove, or “dramatically” or “greatly” reduce, contaminants including viruses, pathogenic bacteria, pesticides, and heavy metals. They say they can reduce such contaminants...

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