Neora Beats Back Pyramid Scheme Allegations in Loss for FTC (Correct)

Oct. 2, 2023, 7:45 PM UTCUpdated: Oct. 3, 2023, 6:13 PM UTC

A Texas multi-level marketing company defeated the Federal Trade Commission in a case that alleged the company operates as an illegal pyramid scheme.

The win for Neora, which sells beauty and wellness products, came Sept. 28 in the Texas Northern District, nearly a year after the case went to trial in October 2022. It could be the first victory against the FTC’s pyramid scheme claims in a trial, according to attorneys on the case.

Neora was represented in court by Foley and Lardner LLP. In a statement, the firm called the win significant for the direct-selling industry “as it emphasizes ...

Learn more about Bloomberg Law or Log In to keep reading:

Learn About Bloomberg Law

AI-powered legal analytics, workflow tools and premium legal & business news.

Already a subscriber?

Log in to keep reading or access research tools.