Negative Online Bot Reviews Push on the Edges of Defamation Law

July 24, 2024, 9:00 AM UTC

A California hospice company and litigation over a swell of negative online reviews mark a new front on the intersection of First Amendment law and emerging technology.

“HORRIBLE, EMOTIONLESS AND CRUEL!!” one reviewer said of Los Angeles-based Agape Hospice & Palliative Care, a subsidiary of Ensign Group Inc. “Will leave you hanging without medication you need.”

The reviews spurred the company to sue in California state court, saying its Google rating has been dragged down by these and many more similarly negative reviews, but that they largely don’t represent feedback from the small facility’s patients or their family members.

Instead, ...

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