Nature Made Faces ‘Extra Strength’ B12 Supplement False-Ad Suit

Pharmavite LLC, the maker of Nature Made supplements, tricks consumers into thinking its “extra strength” B12 vitamins product provides more nutritional value compared to the regular option, a proposed class action alleged.

Nature Made charges more for the “extra-strength” version of the product but those supplements “provide no greater vitamin B12 availability or nutritional value than” the lower-dosed and lower-priced option, according to the complaint filed Tuesday in the US District Court for the Northern District of California.

Vitamin B12 aids blood and nerve cell health. But the body can only absorb a certain amount of the vitamin and there ...