Morgan & Morgan Sues Disney Over Planned Steamboat Willie Ad

Morgan & Morgan, the nation’s largest personal injury law firm, sued Disney Enterprises Inc. seeking a court ruling its planned national ad campaign adapting the 1928 animated short film “Steamboat Willie” doesn’t infringe the entertainment giant’s rights.

The law firm, known for its splashy marketing tactics, included a copy of the ad it its Wednesday complaint. The ad shows the Mickey Mouse character from the old-timey cartoon crash his steamboat into a car driven by Minnie Mouse. It also features a visual and verbal disclaimer noting it’s “not approved, authorized or endorsed by Disney” and ends with Minnie calling a ...