Mondelez $8 Million BelVita False-Ad Deal Gets Final Green Light

Mondelez International Inc. and belVita consumers got a California federal court’s final approval for an $8 million false-ad deal that ends a lawsuit alleging the company deceptively portrayed breakfast bars as healthy despite a high sugar content.

Patrick McMorrow, Marco Ohlin, and Melody DiGregorio challenged statements that belVita products would provide “nutritious sustained energy,” and similar phrases.

In addition to paying $8 million, Mondelez agreed to stop using the word “nutritious” and certain synonyms to describe belVita products if more than 10% of their calories come from added sugar.

The plaintiffs’ attorneys also were awarded their requested fee of nearly ...