HomeAgain, a Merck & Co. division, is facing a lawsuit that tests a new legal theory, stretching a California law against “pen register” software amid a flood of interest in online tracking tool litigation.
The pharmaceutical giant’s pet service provider, Intervet Inc., which does business as HomeAgain, allegedly uses pen register software, which links IP addresses to particular people in order to identify anonymous website visitors in great detail, according to the proposed class action complaint filed Friday in Los Angeles County Superior Court. The technology can reveal a details as personal as voter registration status and working hours.
The ...
Learn more about Bloomberg Law or Log In to keep reading:
See Breaking News in Context
Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.
Already a subscriber?
Log in to keep reading or access research tools and resources.