Liquor Startup Prevails Over Casa Tradicion’s Trademark Claims

Luxury tequila brand Clase Azul lost its bid to enjoin competitor Casa Azul because a federal judge concluded after a trademark infringement bench trial that the two liquor brands are sufficiently distinct.

"[T]he court finds and concludes that both companies can continue to market their tequila products,” Judge Lee H. Rosenthal, of the US District Court for the Southern District of Texas, wrote in the April 15 decision. “Although both parties sell bottled tequila, the products marketed under each brand are different, the trade dress for each brand is different, the trade names mean different things, and the ...