Learning Assessment Company Sued Over Data Sharing With Outbrain

A learning assessment company allowed Outbrain Inc. to intercept and sell data from its website visitors in violation of federal and state privacy laws, a proposed federal lawsuit said.

Plaintiff Silvia Garcia alleged that WPS incorporated a tracking pixel from Outbrain on its website, allowing the “notorious” data broker to use its “powerful surveillance mechanism” to identify visitors and follow them throughout their online activities.

Outbrain used the tracking pixel to create a digital “fingerprint” for visitors to the wpspublish.com website, according to a complaint filed Monday in the US District Court for the Central District of California. The pixel ...