Keto Diet Pill Fake ‘Shark Tank’ Endorsement Lawsuit Advances

Keto diet pill buyers, who say they were overcharged and duped into thinking the products were featured on “Shark Tank,” may pursue would-be class claims against alleged marketers, a federal court in California said.

Janet Sihler and Charlene Bavencoff sufficiently pleaded fraud-based claims under California consumer protection laws, the U.S. District Court for the Southern District of California said Tuesday.

But Judge Marilyn L. Huff dismissed, for now, civil claims under the Racketeer Influenced and Corrupt Organizations Act.

The duo say they bought Instant Keto and Ultra Fast Keto Boost weight-loss pills after seeing the allegedly false celebrity endorsements.

Both ...