John Paul Mitchell Systems Sued Over ‘No Animal Testing’ Promise

John Paul Mitchell Systems deceives consumers by promoting its hair-care products as cruelty-free and not animal tested even though it sold them in China, which requires animal testing, a new proposed class action alleges.

The company markets shampoo, conditioner, and other hair-care items under various brands including Paul Mitchell, Clean Beauty, and Tea Tree, according to the new lawsuit, filed Wednesday in the US District Court for the Northern District of California.

Over the years, product labels have promised in various ways and words that its products are 100% cruelty free, the plaintiffs say. Those promises include: “Never Animal Tested”; ...