Jäegermeister Denied Fees After Fending Off Infringement Suit

Mast-Jäegermeister US Inc. was properly denied an award of statutory attorneys’ fees and costs after it was granted summary judgment in a trademark infringement suit brought by a clothing brand involving the word “KÜHL” in its ads, the Tenth Circuit said Tuesday.

Alfwear Inc. holds a trademark in KÜHL and uses it in connection with its outdoor clothing brand. Jäegermeister uses KÜHL in ads for its German liqueur—the word means “cool.”

A federal district court in Utah granted Jäegermeister’s motion for summary judgment, noting among other things that the parties use KÜHL in different contexts: Alfwear uses it as a ...