Intuit Accuses H&R Block of Making Misleading Price Comparisons

Financial software company Intuit Inc. hit H&R Block Inc. with a lawsuit in the Northern District of California, alleging the company is engaged in “false and misleading marketing” in an effort to “tarnish TurboTax’s hard-earned reputation in the online tax-preparation space.”

The complaint alleges that H&R Block is falsely representing “that expert and artificial-intelligence (AI) help is available for less with H&R Block (at $35) than with TurboTax (at $89), when in reality TurboTax offers expert and AI help to nearly 60 million taxpayers for $0.”

In addition, Intuit says, H&R Block asserts that its “paid do-it-yourself (DIY) products are ...