A company selling beauty products online faces the prospect of an expensive trial after a federal judge Wednesday refused to dismiss a claim its “virtual try-on” feature violates a landmark Illinois privacy law.
A December 2022 complaint alleged AS Beauty Group LLC violated the Illinois Biometric Information Privacy Act by collecting and storing facial scans of consumers who used its website to apply makeup to their faces virtually without obtaining consent to collect the data.
AS Beauty asked the US District Court for the Northern District of Illinois to dismiss the case, but Judge LaShonda A. Hunt rejected that request, ...
Learn more about Bloomberg Law or Log In to keep reading:
Learn About Bloomberg Law
AI-powered legal analytics, workflow tools and premium legal & business news.
Already a subscriber?
Log in to keep reading or access research tools.