HP Shakes Off Most Claims Alleging Deceptive Pricing, for Now

HP Inc. customers alleging the technology company’s website pricing deceives consumers into thinking they’re getting a good deal failed to provide enough facts to support most of their deception claims but may replead, a federal court in California said.

Rodney Carvalho and Mark Maher allege that HP displays false and inflated reference or “strikethrough” prices for products that it then offers to consumers at a purported “discount price.”

But HP rarely or never sells its products at the higher prices, their proposed class action in the US District Court for the Northern District of California alleges.

Carvalho and Maher didn’t ...