Hello Charcoal Toothpaste Gets OK for $1.5 Million False-Ad Deal

Hello Products LLC and charcoal toothpaste users got a New York federal judge’s approval of a $1.5 million class settlement that resolves allegations the Colgate-Palmolive Co. unit misled consumers about the product’s safety and dental health benefits.

New York residents Sarah Patellos and Eric Fishon alleged Hello’s labels and web ads—which say its toothpastes are safe, effective, and promote whitening—are deceptive because the charcoal abrades tooth enamel and the product doesn’t offer the promised benefits.

Their proposed class suit in the US District Court for the Southern District of New York survived dismissal in March 2021.

The proposed settlement covers ...