Gwyneth Paltrow’s Goop Faces ‘Reverse Confusion’ Suit (2)

Good Clean Love Inc. is suing Gwyneth Paltrow’s company that specializes in female and health hygiene products for allegedly selling products using a confusingly similar trademark and creating a likelihood of reverse confusion.

GCL says it filed suit “to prevent the calamitous situation where a junior trademark user, with substantial economic power, saturates the marketplace with a trademark that threatens to overtake a smaller senior user’s mark and usurp the senior user’s reputation and goodwill.”

GCL alleges Goop Inc—which launched in 2008—is intentionally using the “Good. Clean. Goop” mark in connection with a sexual health product in order to benefit ...