Google to Make User Privacy Options for Real Time Ad Bidding (1)

Google will soon give all users the option to limit what the tech giant can share with marketers during real time bidding auctions for targeted advertising, according to court papers seeking approval of a class action lawsuit settlement.

Real time bidding—the process where digital advertising inventory is bought and sold—can occur in less than a second, the Alphabet Inc. unit says on its online support site. The court previously said there was evidence that Google shared so much personal data with third party advertisers and social media websites in the process that customers could determine what someone is reading and ...