Google Hit With Patent Suit for Location Tracking Ad Technology

Google LLC allegedly infringed a New York resident’s patented systems for tailoring advertisements using an individual’s physical location.

Sholem Weisner sued Google in the US District Court for the Southern District of New York on Sept. 15, alleging the tech giant’s mapping software, Google Maps, violated his and his co-inventor’s exclusive right to commercialize their patented systems for creating a novel advertising network. Weisner also sued his co-inventor, Shmuel Nemanov, as an involuntary party to the suit.

Weisner seeks damages and an injunction against Google’s alleged continued use of his inventions, and a declaration finding the case “exceptional.” He also ...