Misdirection and the ability to sell an idea are strong advantages for lawyers in the courtroom, but the New Jersey Supreme Court was split over where the line lies between unethical attorney behavior and valid self-promotion when lawyers compete with rivals using search engines.
The justices are considering new ethics rules for New Jersey’s nearly 100,000 lawyers regarding the ways they draw in clients on search tools like Google, Bing or Yahoo. The state bar is urging the justices to prohibit ads that use a competing lawyer’s name and forbidding lawyers from using Google Ads to purchase competing lawyers’ or ...
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