Google Ad Tech Class Action Gets Go Ahead From London Judges

London judges ruled a class action lawsuit to proceed against Google potentially seeking billions of pounds in damages over allegations it abused its dominance in digital advertising.

The UK’s Competition Appeal Tribunal unanimously allowed the collective proceedings against the tech giant, in a suit filed by lawyers representing thousands of businesses, to move forward to the next stage of the litigation on Wednesday.

Should the claimants prove that the Alphabet Inc. unit preferred its online advertising services over competitors between January 2014 and November 2022 they estimate damages as high as £13.6 billion ($17.4 billion).

Google’s powerful ad tech business ...