GNC Brand ‘Triple Strength Fish Oil’ Not Fish Oil, Suit Says

GNC brand “Triple Strength Fish Oil” is deceptively marketed because its processing method removes essential fatty acids that would otherwise occur naturally, a proposed class suit in a California federal court against producer-suppliers International Vitamin Corp. and unit Nutra Manufacturing LLC alleges.

Calling the product “fish oil” is fraudulent, deceptive and misleading, New Yorker John Gatto alleges in a suit filed Thursday in the U.S. District Court for the Central District of California.

Scientists recommend fatty fish because it provides health benefits for conditions such as cardiovascular disease, age-related macular degeneration, dementia, and arthritis, Gatto says.

Most Americans don’t regularly ...