General Mills Beats Amended Class Action Over Video-Info Sharing

General Mills Inc. defeated—for the second time—a lawsuit alleging it shared information with Facebook Inc. and Google Inc. about videos watched by visitors to its website in violation of the Video Privacy Protection Act.

Keith Carroll and Rebeka Rodriguez failed to show that General Mills was a “video tape service provider” within the meaning of the VPPA, or that they were “consumers” under the act, Judge Dale S. Fisher of the US District Court for the Central District of California said Sept. 1.

The VPPA defines a video tape service provider as an entity providing video content as a central ...