GEICO Sued by Software Firm in Web Address Trademark Dispute

Feb. 5, 2026, 5:42 PM UTC

A Polish software company sued insurance giant GEICO to keep its domain name GeiCo.ai, claiming it registered the web address for a Chinese-inspired gifting platform and never intended to trade on the insurer’s trademark.

Wayf Digital Sp. z o.o. filed the lawsuit after losing a domain dispute before the World Intellectual Property Organization, according to a complaint filed Monday in the US District Court for the District of Arizona. The company argues its use of the domain was legitimate, not cybersquatting, and seeks a court order preventing GEICO from taking control of the web address.

The complaint alleges Wayf Digital ...

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