Fiat Loses Case as Mahindra’s Jeep Copy Allowed to Sell in US

July 21, 2023, 5:44 AM UTC

Fiat Chrysler Automobiles NV lost its renewed bid to block Mahindra & Mahindra Ltd. from selling the redesigned Roxor off-road vehicle in the US after claiming the Indian automaker copied the design of its Jeep.

The Eastern District Court of Michigan on July 19 ruled that Mahindra Automotive North America can keep producing, selling and distributing the post-2020 version of Roxor, the Mumbai-based company said in an exchange filing late Thursday. The court denied Fiat’s request to apply the “safe distance rule” on Roxor.

Roxor off-road vehicle.
Source: Mahindra & Mahindra Ltd.

The legal spat began after Fiat complained Roxor is a “nearly identical copy” of the ...

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