Bloomberg Law
April 8, 2021, 8:21 PM

Fake ‘Shark Tank’-Endorsed Diet Pill Suit Proceeds on RICO Claim

Julie Steinberg
Julie Steinberg

Keto diet pill buyers got a California federal court’s go-ahead to pursue civil RICO claims in a proposed class suit alleging they were overcharged and tricked into thinking the products were featured on ABC’s “Shark Tank.”

The plaintiffs also plausibly alleged Fulfillment Lab Inc., its president, and others, are liable under California consumer protection laws, Judge Marilyn L. Huff of the U.S. District Court for the Southern District of California said Wednesday.

Janet Sihler and Charlene Bavencoff bought Instant Keto and Ultra Fast Keto Boost weight-loss pills after seeing the allegedly false celebrity endorsements.

Both women clicked on ads that ...

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