Facebook Defeats Class Status in Advertisers’ False-Click Suit

Facebook Inc. staved off class certification in a suit alleging it charged advertisers for invalid clicks on their ads, as a California federal court said lead plaintiff dotStrategy Co. didn’t show prospective class members were likely exposed to the alleged misrepresentations about ad policies.

DotStrategy alleges that Facebook represented it wouldn’t charge an advertiser when it determined that a fake account had clicked on the company’s ads, yet failed to provide refunds even after removing an ad-clicking account from its platform because it was fake.

But dotStrategy failed to establish a presumption that class members were exposed to the allegedly ...