DTC Mattress Company Saatva Accused of Advertising Fake Sales

Whitestone Home Furnishings LLC, the company behind the direct-to-consumer mattress and bedding brand Saatva, advertises fake sales and discounts to induce customers into believing their purchases are better bargains than they are, a proposed class action filed Tuesday says.

“All or nearly all Saatva products” priced at over $1,000 on its website are advertised as “marked down” from a much higher reference price, the complaint filed in the US District Court for the Central District of California says. Additionally, the website displays the discount by showing a crossed-out reference price next to the sale price, but the reference rice is ...