DraftKings Accused of Using Promotions to Deceive N.J. Gamblers

Online sports betting company DraftKings Inc. is violating New Jersey consumer laws by using deceptive promotions to manipulate gamblers and lure them into developing addictions, a class action suit filed Tuesday alleges.

DraftKings uses “misleading” advertising tactics to attract customers that are “most likely to lose a lot of money sports betting. In other words, marks,” according to plaintiff Matthew Youngs’ suit filed Tuesday at the US District Court for the District of New Jersey.

“DraftKings is tricking users into irrevocably committing themselves to make a Hobson’s choice” between gambling so much they’re likely to develop an addiction—while losing a ...