Dole ‘in 100% Fruit Juice’ False-Ad Suit Survives Dismissal

Consumers could be fooled by Dole Packaged Foods LLC labels that say its Fruit Bowls are “in 100% fruit juice,” an Illinois federal judge said, advancing a proposed class suit alleging deception under Illinois consumer protection law.

Jamie Jackson bought the company’s “Mixed Fruit” product. She alleges the “in 100% fruit juice” representation is misleading because the ingredient list shows that the bowls also contain ascorbic acid and citric acid, which she says are added ingredients.

• Dole said the label doesn’t indicate that the product won’t contain added ascorbic acid or citric acid. Rather, it contended, consumers understand the statement ...